Cookie Policy for Serene Walks & Tours
This Cookie Policy explains how Serene Walks & Tours ("we", "us", "our") uses cookies and similar tracking technologies on our website serenees.life. It explains what these technologies are, why we use them, your choices and how to manage cookies. This notice is provided in accordance with the Privacy and Electronic Communications Regulations (PECR) and complements our Privacy Policy.
What are cookies?
Cookies are small text files placed on your device (computer, tablet or mobile) by websites you visit. They are widely used to make websites work better, remember your preferences and provide analytics. Some cookies are necessary for the website to operate, while others help us improve functionality and tailor content.
Types of cookies we use
Strictly necessary cookies: These are essential for the site to function. They enable core features such as security, network management and accessibility. They cannot be switched off in our systems.
Performance and analytics cookies: These cookies collect information about how visitors use the site (for example which pages are visited most often). We use this data to improve site performance and user experience. Information collected is aggregated and anonymised where possible.
Functional cookies: These remember choices you make on the site, such as preferred language or region, and provide enhanced, more personal features.
Targeting or advertising cookies: These may be used to deliver adverts relevant to your interests and measure the effectiveness of advertising campaigns. They may be placed by third-party advertising networks with our permission.
Third-party cookies
We may allow third parties to set cookies on our site to provide services such as analytics (for instance Google Analytics), maps or social media features. These third parties have their own privacy and cookie policies and we encourage you to review them. We do not control third-party cookies and are not responsible for their content.
How we use cookies
We use cookies to
Remember your booking preferences and keep you logged in to the booking portal while you complete a reservation;
Analyze site traffic and improve navigation and content so visitors can find information about tours, meeting points (Market Square, Cathedral Close) and services more easily;
Provide personalised recommendations and targeted marketing where you have consented.
Managing and deleting cookies
You can manage cookie preferences and withdraw consent at any time via our cookie consent tool on the website. Most browsers also allow you to block or delete cookies through browser settings. Please note that if you block all cookies some parts of the site may not function correctly, for example the booking form or secure payment confirmations.
Cookie list (examples)
SiteSession (necessary): session identifier used to keep your booking session active while you complete purchase.
GA (performance): Google Analytics cookies used to collect anonymous usage information to improve the site.
mapbox (functional): stores map zoom and location preferences for interactive maps of Salisbury and Old Sarum.
ads_pixel (targeting): used when you consent to targeted marketing to measure ad effectiveness.
Consent and lawful basis
Under PECR and UK GDPR, we rely on consent for non-essential cookies, including analytics and targeting cookies. When you first visit the site we present a cookie banner that explains cookie categories and requests your consent. You can accept all cookies, reject non-essential cookies or select specific categories. Where cookies are strictly necessary we process them as required to deliver the service you requested.
Children and cookies
Our site is not intended for young children. We do not knowingly use cookies to collect data from children under 13 for marketing purposes without parental consent. For family bookings we collect minimal information required for safety and reservation, and cookie usage will reflect parental controls where applicable.
Changes to our Cookie Policy
We may update this policy periodically to reflect changes to the cookies we use or legal requirements. Changes will be posted on this page with an updated date. Continued use of the site after changes implies acceptance of the revised policy unless you withdraw consent via the cookie tool.
Contact
If you have questions about our cookie practices or want to exercise your data rights, contact us at: Serene Walks & Tours, 12 St Ann Street, Salisbury, SP1 2DN; email: [email protected]; phone: +44 1722 555123.
Last updated: 01 August 2026.
Contact
Questions about this policy can be sent to [email protected] or by post to 12 St Ann Street, Salisbury, Wiltshire, SP1 2DN, United Kingdom.